A quote :
“The presumed autonomous “thingness” of works of music is, of course, only part of the prevailing modern philosophy of art in general. What is valued is not the action of art, not the act of creating, and even less that of perceiving and responding, but the created art object itself.”
Christopher Small, Musicking (1998)

with a comment :
“You can sell a thing.
It’s harder to sell the process.”

and my note :
“Finding in everything a thing to sell is the Ultima Ratio of the Anti-Humanist Elite”